Predictive audience modeling
Find the users most likely to convert before you spend a manat. The model ranks every reachable user by predicted purchase intent, refreshed continuously.
Refreshed every hour
AI at the core
AI doesn't assist your campaigns. It runs alongside them.
An always-on optimization engine trained on telco-scale signals — making decisions every minute, learning from every conversion.
- Decisions every minute, 24/7
- 300+ signals per impression
- Closed-loop, self-improving
- Explainable & human-supervised
NewMedia decision engine
Inferring
Audience signals
Context
Creative meta
300+ features
Capabilities
What the AI does
Four jobs the model owns end-to-end — every campaign, every minute, across every channel.
Smart budget allocation
Budget shifts automatically toward the channels, creatives and audiences that work. Losers cool down, winners scale — without anyone editing a spreadsheet.
Updated 12x / hour
Creative insights
Every creative variant is scored in real time — by format, message, audience and channel. You see which assets work, why they work, and what to ship next.
300+ signals scored
Anomaly detection
The model watches every campaign for unusual drops, spikes or fraud-like behavior — and pauses underperformers before they bleed budget overnight.
Acts in < 5 min
Performance
Results that compound
Most platforms peak in week 2 and plateau. NewMedia's model keeps learning — every conversion makes the next decision sharper.
-
1
Cold start, ~2.5x ROAS
Day one performance from telco-scale priors — already above industry average.
-
2
Closed-loop learning
Every conversion, view-through and skip is fed back. The model gets sharper week over week.
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3
3x lift by month 12
Long-running accounts settle around 5.5–6.5x ROAS — well past where flat-rate platforms cap out.
12-month ROAS
NewMedia AI vs industry average
NewMedia AI
Industry avg
Starting ROAS
2.5x
Industry avg
2.0x
Month 12
6.1x
Inside the engine
The decision loop
A closed loop that runs every minute — signals in, decisions out, outcomes back.
1
Signals collected
Audience, context, performance and creative metadata stream in from every channel.
2
Features engineered
A real-time feature store turns raw signals into 300+ model-ready inputs.
3
Model scores
Every available decision is ranked by expected value, refreshed every minute.
4
Decision applied
Bid, budget, creative and audience are updated on the channel automatically.
5
Outcome measured
Conversions feed back into the model — closing the loop and sharpening the next call.
Live view
Decisions you can see
Nothing is a black box — every AI action shows up in your console with a clear reason and a one-click override.
Campaign overview
Live
Impressions
4.2M
CTR
3.8%
ROAS
6.1x
CPA
₼ 3.42
ROAS · last 12 hours
peak 14:00
Digital
DOOH
TV
Social
Telecom
Live decisions
Streaming-
AI shifted ₼ 2,400 to TikTok ad #7
Higher predicted ROAS · 3 min ago
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Audience expansion suggested for Meta camp #14
+1.2M lookalikes scored · 8 min ago
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Paused Google ad #21 — CPA spike detected
CPA > threshold · 14 min ago
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Creative variant B promoted on DOOH
+18% CTR vs control · 22 min ago
Every action is logged & reversible
Open dashboard
Responsible AI
Powerful by design. Safe by default.
An autonomous engine doesn't mean an unsupervised one. Three guarantees ship with every account.
Human-in-the-loop
High-budget and brand-sensitive decisions wait for a human reviewer. Everything else is logged with a one-click undo.
Privacy-first
Aggregated, anonymized and GDPR-aligned. No raw PII ever leaves the secure data layer — only model-ready features.
Explainable decisions
Every AI action ships with the signals that drove it. Open any decision, see why it happened — and reverse it if you disagree.
Ready to put the engine to work?
Run every channel from one AI-powered platform — and measure what actually works.